At Loog, our ongoing mission remains steadfast: to ignite the passion for music in children and empower them as they learn to play an instrument. There are plenty of benefits to early musical education, including enhanced cognitive development, which are crucial for a child's growth and well-being. Our ultimate goal is to contribute to a world where confident and empathetic individuals thrive.
However, for the children who need it the most—those requiring a confidence boost to navigate today's world—access to instruments remains a significant hurdle. We are all about connecting kids to music, and we couldn't think of a better way to do this than by helping music programs in under-privileged areas. Since embarking on this journey over a decade ago, we have actively engaged with some impactful and necessary music programs worldwide.
We've also partnered with the Playing for Change foundation, donating all returned (fully functional) Loog guitars to music education programs serving minorities and children in need. And not just in the US: some of our guitars even made the journey to the Playing For Change Patagonia music program in Argentina!
Both of these initiatives join a growing group of wonderful organizations we’ve partnered with in the past - from the Save The Music Foundation to smaller, volunteer-driven initiatives in schools and neighborhoods in both the US and abroad.
This year, we're reaffirming our commitment to making a positive impact. Building on our tradition, we began the year by fulfilling last year's Giving Tuesday promise. A percentage of all proceeds was donated to the "One Child, One Instrument" program. This initiative not only imparts musical skills but also serves as a gateway to cultural enrichment!
Today, we would like to invite you to join us in this endeavor. Your support is simple yet powerful—all you have to do is make any purchase from our store (yes, any product), and we will donate a percentage of all proceeds towards similar initiatives for next year. We've extended our offers so we can all help make a more musical (and happier) world together in 2024.
Stay tuned to see what organization or initiative we’ll partner up next! And if you’re interested in collaborating with us, don’t fret - drop Eugenia a line and we’ll get back to you soon. Here's to another year of spreading the joy of music and building a brighter future, one empowered kid at a time.
THANK YOU for being a part of the Loog community! ❤️🎸
The Loog Team